Drive revenue with content marketing

We provide expert content marketing strategy, precise editorial management, top-notch content development, and comprehensive translation planning so people all around the world can learn, be inspired, and solve problems with your content. And your business grows as a result.

What do we do for global B2B brands?

We will align content marketing efforts with your growth objectives by providing you with a full suite of content strategy, planning, and execution services.

Our services include:

Content marketing strategy
Creating the master plan which includes the why, what, when and how of content marketing.
Editorial calendar planning
Deciding and planning what content to produce, on what topics, when and by whom, and where to distribute it
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Content audits and repurposing
Breaking up your existing great content into other impactful pieces to re-use what already works for you
Messaging, differentiation and positioning strategy
Your content can’t be on point if your messaging and positioning aren’t clear. We work with you to make sure your product offering, differentiation and message is clearly articulated for your target market.
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Content production
Creating impactful blog posts, ebooks, landing pages, emails, infographics social content, customer stories, and video scripts. Managing your writers and agency partners.
Translation planning
Defining whether you need to translate or localize for other markets and if so, how and when
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Learn more

You know you need our expert content marketing help when…

You have a service that’s unique in your industry, brilliant subject matter experts, a good writer or two, and a strong marketing manager. It should be easy to drive growth with impactful content, but…

  • Your copywriters or agencies have a very hard time learning your business and you end up rewriting everything. 
  • You are blogging, because you know you have to, but you really don’t have the knowledge on content strategy and planning to do something more significant.
  • You aren’t sure your messaging is on point for your target buyer, but you really don’t know how to refine it. 
  • You know who is buying from you but you really can’t say WHY they buy or WHAT problems you are really solving for them. 
  • You feel like everyone in your industry sounds the same, and you don’t know what to do about it.
  • You have loads of old content and it’s just sitting there collecting dust. Some is good, some is bad, but you don’t know what to do with it. 
  • You don’t know how to build a content calendar, so you’re doing ad hoc, random acts of content as you come up with content ideas.
  • You think people in other countries are interested in your product but don't know how to reach them with content.

Why work with us?

We uniquely offer content strategy and planning expertise, content development know-how, and years of localization knowledge to bring relevant, impactful, targeted content to all corners of the globe.  If you have not fully explored the power of content marketing, have only just gotten started and want to do more, or are creating content ad hoc without an overall strategy, we will help put the pieces of the puzzle together to drive growth for your business.

 

Most importantly, we can take on the important work your marketing team may be too small or not have the expertise to handle.

What does content marketing do for you?

Brings people close to your brand by providing relevant, timely, impactful, and useful content at the right time and in the right place

Builds brand authority and credibility in the global marketplace and earns you the right to introduce customers to your product

Helps move target customers through their journey of being casual and curious to being connected and committed

And it works: Content marketing generates up to six times more leads — making it a top strategy to build your brand, connect with your audience base, and skyrocket your growth. And on top of that content marketing costs 62% less than traditional marketing.

Yet too often global content marketing is ad hoc. Without a strategy, many businesses are creating content just for the sake of creating content. This can be a chaotic approach that has little ROI and doesn’t effectively connect your customers with content that can improve the way they live and work.

Let us help you build a content program that drives credibility, trust, loyalty, and ultimately growth.

How to Build a Content Marketing Plan for Your Top-value Buyers

Drive leads and grow your business with a solid content marketing strategy that engages and educates your top-value buyers. In this free guide you will learn how to:

  • Understand what makes your top-value buyers tick
  • Figure out what topics you need to write about to intrigue them
  • Identify what content types will perform the best
  • Map your content to their stage in the buyer journey
  • Create a content calendar and plan production
  • Distribute and promote your content
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If you have any questions about content marketing or want to discuss building your content marketing plan, please don’t hesitate to get in touch. We love to talk about this stuff.

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