With all the focus on video, blogging, and social these days, longer form lead magnets are not getting a lot of love. “Long form content sucks.” “No one reads ebooks anymore.” “There are so many bad ebooks out there.” But
Heads of marketing ask me all the time how they should budget for content marketing. A straight answer: As a benchmark, on average, a small business may spend around $2000-$6000 per month on content marketing, while larger companies may
Technology services and solutions providers face very strong competition in a huge market: According to recent market research, the global tech services and software market size was valued at around $1.3 trillion in 2023, with projections to reach approximately $2.95
Language Services Providers face very strong competition in a huge market: Slator ranks over 300 agencies in the space and Nimdzi estimates that the language services industry will grow to $72.7 billion in 2024. How are you getting your piece
Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your
So much can go wrong when you don’t empower a writer or a new content team to really understand your industry, your standards, and what you expect from them. If you fail to properly onboard a new team you’ll find that…
Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your
Sometimes, there are huge gaps between your SEO performance in your home market and your SEO performance abroad. You might have meticulously crafted your website, optimised your content, and followed all the recommended SEO practices, only to find that your
Any brand looking to expand in the US needs to consider investing in Spanish translation services. The US Hispanic population is huge, growing, and spending a lot of money. In this post I’ll share statistics on the US Hispanic market, the
Global content marketing extends and adapts your home-market content strategy for all your target markets. To effectively connect with buyers in a new market, you need to speak to audiences in their own language, with respect to their own
There is a lot to know about your target market before you can even begin to communicate, establish brand relationships, grow sales, and experience success in growing your brand in that market. In other words, your home market content
Some 90% of enterprises create content. But creating content isn’t the hard part: someone on the product team can blog, and an intern can post tweets or snippets on LinkedIn. But don’t confuse activity with a strategy that drives results. Let’s look
