Blog

Where B2B enterprises get tips, insights, and practical advice on how to connect with their global customers through relevant, impactful content.

Content marketing

How to Determine a Budget for Content Marketing

Heads of marketing ask me all the time how they should budget for content marketing.   A straight answer: As a benchmark, on average, a small business may spend around $2000-$6000 per month on content marketing, while larger companies may

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Thinking about blog post topics
Top 9 Ways to Get New Ideas for Content

You don’t need to be stumped when you’re trying to think of what to write about. You may be struggling with ideas for blog posts, social posts, ebooks, and/or videos, but a wealth of ideas are out there and at

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Thought leader
How to Get Started with a Thought Leadership Program

With AI content cluttering the blogosphere, every B2B knows they need to put out ‘thought leadership’ content.  But what really is thought leadership content?  It’s not your subject matter expert (SME) who writes blog posts. It’s not your CEO who

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Global marketing

3 Steps to Get to Know the German Market

If you are a small business owner looking to scale, expanding into other countries will be on your radar sooner or later. Going global is a great way to expand your customer base, increase sales, and make your business less

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6 Ways Bad Translations Can Hurt Your Brand

We know anecdotally that high translation quality is important, but it can be very hard to measure the direct effects of precision and accuracy on your market. For example, it’s tough to tie profitability and growth directly to translation quality. After

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Top Five Myths About Translation

As you enter global markets, you’ll need to start thinking about translating your content: your website, ebooks, product information, blog posts, on and on. In my experience, the complexities of translation and localization can be misunderstood by anyone not involved

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