You’re committed to starting a content marketing program but don’t have the team to execute. Hiring can be overwhelming.  This is a complete handbook that outlines:

• What roles you need to hire
• When to bring them on board
• Where to find qualified candidates
• What skills they need
• How much they cost

The guide also includes job descriptions for all the roles.

Drive leads and grow your business with a solid content marketing strategy that engages and educates your top-value buyers.  In this free guide you will learn how to:

• Understand what makes your top-value buyers tick
• Figure out what topics you need to write about
• Identify what content types will perform the best
• Map your content to their stage in the buyer journey
• Create a content calendar and plan production
• Distribute and promote your content

This guide will be a key resource for you if you’re going global and need to know how to best use content to engage your new market. In the guide you will learn:

• What global content marketing is
• Why you need a global content marketing strategy
• The elements of a global content strategy
•  How to understand the buyers in your new market
• Various approaches: translation v. localization v. in-country copywriting