Technology services and solutions providers face very strong competition in a huge market: According to recent market research, the global tech services and software market size was valued at around $1.3 trillion in 2023, with projections to reach approximately $2.95
With all the focus on video, blogging, and social these days, longer form lead magnets are not getting a lot of love. “Long form content sucks.” “No one reads ebooks anymore.” “There are so many bad ebooks out there.” But
Language Services Providers face very strong competition in a huge market: Slator ranks over 300 agencies in the space and Nimdzi estimates that the language services industry will grow to $72.7 billion in 2024. How are you getting your piece
Heads of marketing ask me all the time how they should budget for content marketing. A straight answer: As a benchmark, on average, a small business may spend around $2000-$6000 per month on content marketing, while larger companies may
Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your
So much can go wrong when you don’t empower a writer or a new content team to really understand your industry, your standards, and what you expect from them. If you fail to properly onboard a new team you’ll find that…
Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your
Sometimes, there are huge gaps between your SEO performance in your home market and your SEO performance abroad. You might have meticulously crafted your website, optimised your content, and followed all the recommended SEO practices, only to find that your
If you are a small business owner looking to scale, expanding into other countries will be on your radar sooner or later. Going global is a great way to expand your customer base, increase sales, and make your business less
Any brand looking to expand in the US needs to consider investing in Spanish translation services. The US Hispanic population is huge, growing, and spending a lot of money. In this post I’ll share statistics on the US Hispanic market, the
We know anecdotally that high translation quality is important, but it can be very hard to measure the direct effects of precision and accuracy on your market. For example, it’s tough to tie profitability and growth directly to translation quality. After
As you enter global markets, you’ll need to start thinking about translating your content: your website, ebooks, product information, blog posts, on and on. In my experience, the complexities of translation and localization can be misunderstood by anyone not involved
