Your Straightforward Guide to Global Content Marketing

This guide will be a key resource for you if you’re going global and need to know how to best use content to engage your new market. In the guide you will learn:

 

  • What global content marketing is
  • Why you need a global content marketing strategy
  • The elements of a global content strategy
  •  How to understand the buyers in your new market
  • Various approaches: translation v. localization v. in-country copywriting
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