All LSPs sound alike, so how do customers know you are the best fit for them? I provide expert content marketing strategy, precise editorial management, and top-notch content development that will establish you as different in the crowded language services space and bring in leads from your ideal clients.
Building and managing your content marketing program so top-value customers convert
You have a language services offering that's unique in your industry, brilliant subject matter experts, and a good writer or two.
It should be easy to drive growth with impactful content, but …
Your copywriters or agencies don’t understand language services and localization and you end up rewriting everything.
You don’t know who your top-value buyer is, so you aren’t targeting them with specific messaging. You really are just targeting anyone who may buy from you.
You think you look and sound the same as everyone else in the market and feel your differentiators are unclear.
You aren’t sure how to engage your SMEs as thought leaders so you can gain credibility as experts in the marketplace.
You’re only blogging and sometimes posting on social, because you aren’t sure what else to do and don’t have the staff to do it.
Your sales team doesn’t know how to use content to close deals. They claim they lack content despite the fact that you have loads of it.
I'll build your content strategy and run your content program to drive brand awareness and leads. How? Strategy, process, and people.
I bring 23 years of expertise in the loc industry + 10 years of content and product marketing.
This is what I do for my LSP clients:
Build a full-funnel, multi-channel content strategy that drives revenue from your top-value buyers
Author the content or manage your agency or writing team by providing guidance and reviewing their work so you don’t have to
Build and manage a content calendar that drives a regular cadence of content
Engage your SMEs as thought leaders, pulling insights from them and creating content
Refine measurement frameworks so you know what content pieces actually drove sales
Create bottom of funnel content and train sales so they can close deals (sales enablement)
If you'd like to chat about how to drive brand awareness and sales for your LSP through content, then please connect directly with me at:
What outcomes do I deliver? I will work with you to:
Understand who your top-value buyer is
Create themes and content types that educate them and inspire them to buy from you
Build an engine to create great content effectively, on a regular cadence
Create an online presence for you that drives traffic and attracts your ideal buyer
Repurpose your best content to drive a 10x ROI multiplier
Refine and speak about your unique differentiator in the market
Build a voice that does not sound like your competitors
Empower your sales team to close business and handle objections through great product-led content
Generate leads and sales for your business through content
How we work together
After talking with you about your needs and gaps I will propose an approach and a price. Most often I work on a retainer model. These are the service levels I provide:
Strategic advisor - putting foundations in place
Strategic advisor + team or agency support
Strategic advisor + my team writes all the content
Retainer fees start at $3,500/month.
What is your biggest challenge around driving leads through content? Let's talk about THAT. Contact me directly at:
"It's a dream to work with someone like Lee. She can zero in on the most important outcomes and put a plan together with the appropriate urgency, deliverables, and ROI. She is adaptable, easy to work with, and most of all brings massive expertise to the table. Lee has helped us organize and improve our content marketing quality and reach by focusing on our core stakeholders and aligning our social media, blogging, and thought leadership pieces. An organization is hands-down better off with Lee on the team."
Natalie AyersSenior Director of Marketing and Communications at United Language Group
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"Lee is a rare gem! She is not only fluent in the language of localization, but also keeps her finger on the pulse of content strategy best practices. From helping us produce compelling campaigns, to refining our personas, to writing great content, and improving operational efficiencies, she has been an invaluable asset to our team."
Paula McGrathManaging Director at International Achiever's Group
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"Lee has helped us clearly identify our exact market and the best way to communicate with them. She has helped us to ensure that we have the most effective messaging for our target clients. Her expertise, as a Marketing Specialist in the loc industry, has been a great help for our business. Her style of working is that very effective combination of thorough and straightforward, and she works quickly to get the job done. As a business owner herself, Lee understands the need for speed, the need for return on investment and the need for the work done to be effective commercially."
Stacey Brown-Sommers CEO at Mindlink
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"I've been working with Lee over the last few months on our marketing program and she has helped tremendously! And we're seeing results! She walks you through and simplifies the process so that you really know your message and how to target your audience. She is responsive and fast at turning things around. I feel like we're just beginning and I can't wait to see what else we can do with Lee's help."
Aoife MurphyDirector, Business Development and Revenue Marketing, Vistatec
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"Lee is a remarkable writer in our field, possessing that exceptional combination of industry knowledge, content marketing expertise, and mastery of language. Her pragmatic approach and swift completion of assignments, make the collaboration with her a seamless and enjoyable experience. I would highly recommend Lee as she is a valuable addition to our content marketing endeavours."
Farhanna SayeghExecutive Director, Marketing at CQ fluency
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"Partnering with Lee helped alleviate the stress of our content journey. She understands the nuances of localization including very specialized industries, technologies, and processes, and can weave that into content strategy and execution. She is ready and able to work with cross-functional teams directly to connect all the dots and report back. It's also a lot of fun working with her!"
