Global content marketing extends and adapts your home-market content strategy for all your target markets. To effectively connect with buyers in a new market, you need to speak to audiences in their own language, with respect to their own culture and preferences, with reference to local happenings, and about the issues relevant to them.… Continue reading What is a Global Content Strategy and Why Do I Need One?
There is a lot to know about your target market before you can even begin to communicate, establish brand relationships, grow sales, and experience success in growing your brand in that market. In other words, your home market content approach is N/A in other parts of the world. Why? People in different cultures see… Continue reading Why Cultural Understanding is Key to Successful Content Marketing in a New Market
