Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your sales. Most enterprises know the value of content marketing and 90% of them… Continue reading 10 Ways a Content Marketing Expert Can Help Your Content Program Succeed
Sometimes, there are huge gaps between your SEO performance in your home market and your SEO performance abroad. You might have meticulously crafted your website, optimised your content, and followed all the recommended SEO practices, only to find that your rankings and visibility vary drastically from country to country. This perplexing phenomenon, which leaves… Continue reading Why Your Website Doesn’t Rank as Well Around the World and How to Fix It
If you are a small business owner looking to scale, expanding into other countries will be on your radar sooner or later. Going global is a great way to expand your customer base, increase sales, and make your business less dependent on your home market. In today’s highly digitalized and globalized world it… Continue reading 3 Steps to Get to Know the German Market
Any brand looking to expand in the US needs to consider investing in Spanish translation services. The US Hispanic population is huge, growing, and spending a lot of money. In this post I’ll share statistics on the US Hispanic market, the top five reasons to translate for that market, and then share some tactics around it. … Continue reading 5 Key Reasons US Businesses Need to Consider Spanish Translation
We know anecdotally that high translation quality is important, but it can be very hard to measure the direct effects of precision and accuracy on your market. For example, it’s tough to tie profitability and growth directly to translation quality. After all, lack of growth could be due to a weaker economy, a product that is… Continue reading 6 Ways Bad Translations Can Hurt Your Brand
As you enter global markets, you’ll need to start thinking about translating your content: your website, ebooks, product information, blog posts, on and on. In my experience, the complexities of translation and localization can be misunderstood by anyone not involved with it. This blog post debunks the top five translation myths I’ve heard in the… Continue reading Top Five Myths About Translation
Global content marketing extends and adapts your home-market content strategy for all your target markets. To effectively connect with buyers in a new market, you need to speak to audiences in their own language, with respect to their own culture and preferences, with reference to local happenings, and about the issues relevant to them.… Continue reading What is a Global Content Strategy and Why Do I Need One?
There is a lot to know about your target market before you can even begin to communicate, establish brand relationships, grow sales, and experience success in growing your brand in that market. In other words, your home market content approach is N/A in other parts of the world. Why? People in different cultures see… Continue reading Why Cultural Understanding is Key to Successful Content Marketing in a New Market
Some 90% of enterprises create content. But creating content isn’t the hard part: someone on the product team can blog, and an intern can post tweets or snippets on LinkedIn. But don’t confuse activity with a strategy that drives results. Let’s look at the top 6 ways you know your content strategy needs work. You don’t… Continue reading 9 Signs You Need to Work on Your Content Strategy
Translation can be difficult, expensive and error-prone if your source text is not optimized for translation. The tips below will help your writers make sure translators can handle your content with ease. Also, if you are using machine translation, the algorithms have a much better chance of translating accurately if your language is simple. An… Continue reading All You Need to Know About Writing Content That Will Be Translated
