With all the focus on video, blogging, and social these days, longer form lead magnets are not getting a lot of love. “Long form content sucks.” “No one reads ebooks anymore.” “There are so many bad ebooks out there.” But yet they do still have their place in the content marketing mix. They are the… Continue reading Are Gated Lead Magnets Valuable Anymore? How You Should Think About Them in 2025
Heads of marketing ask me all the time how they should budget for content marketing. A straight answer: As a benchmark, on average, a small business may spend around $2000-$6000 per month on content marketing, while larger companies may spend $10,000-$50,000 or more per month. A more nuanced answer: The cost of content… Continue reading How to Figure Out Your Budget for Content Marketing
Technology services and solutions providers face very strong competition in a huge market: According to recent market research, the global tech services and software market size was valued at around $1.3 trillion in 2023, with projections to reach approximately $2.95 trillion by 2032. To get your piece of that huge pie some of you have… Continue reading Top 10 Content Marketing Opportunities for Tech B2Bs
Language Services Providers face very strong competition in a huge market: Slator ranks over 300 agencies in the space and Nimdzi estimates that the language services industry will grow to $72.7 billion in 2024. How are you getting your piece of that huge pie? Many of you have begun to focus on content marketing over… Continue reading Top 10 Mistakes LSPs Make with Their Content Marketing
Content marketing costs 62% less than traditional marketing, has 6x the ROI of other marketing methods, and generates up to 3 times more leads, making it an ideal strategy to grow your audience, improve search traffic, increase conversions, and boost your sales. Most enterprises know the value of content marketing and 90% of them… Continue reading 10 Ways a Content Marketing Expert Can Help Your Content Program Succeed
So much can go wrong when you don’t empower a writer or a new content team to really understand your industry, your standards, and what you expect from them. If you fail to properly onboard a new team you’ll find that…
You don’t need to be stumped when you’re trying to think of what to write about. You may be struggling with ideas for blog posts, social posts, ebooks, and/or videos, but a wealth of ideas are out there and at your fingertips. You just need to know where to look. My top sources are: … Continue reading Top 9 Ways to Get New Ideas for Content
With AI content cluttering the blogosphere, every B2B knows they need to put out ‘thought leadership’ content. But what really is thought leadership content? It’s not your subject matter expert (SME) who writes blog posts. It’s not your CEO who posts company and financial updates on LinkedIn. It’s not a researcher who periodically presents at… Continue reading How to Get Started with a Thought Leadership Program
Marketing teams spend so much effort crafting positioning and messaging. They interview customers, do market and competitor research, define differentiators, find something clever to say, and then they…email a document around to everyone. And then wonder why messaging and positioning information rarely survives the jump from marketing to sales. That disconnect can look like… Continue reading How Content Marketing Teams Can Empower Sales Teams (and Vice Versa)
Are you ready to manifest your brand in your content and ensure consistency across all communication channels? These comprehensive instructions on designing a style guide will equip you with the knowledge and tools you need to create an effective, tailor-made resource for your team. Here you will find insights and actionable tips for creating a… Continue reading How to Write a Style Guide
