If you don’t plan it, it won’t happen, right? It’s true for vacations, and it’s also true for your content program. Building a content calendar (aka editorial calendar) may sound complex, but it isn’t hard. In this post I’ll tell you exactly how to create a visual 3-month content calendar to generate content that provides your audiences… Continue reading 4 Steps for Building a 3-Month Content Calendar
Chances are, your org has a ton of content. Blog posts written by SMEs, white papers, customer story writeups, solution briefs, and one-pagers like data sheets. Podcasts and webinars. Conference presentations. Even proposals and pitch decks. At the same time, your CEO wants you to generate more content to reach customers and drive brand awareness. But before you… Continue reading How to Start Repurposing with a Content Audit
One of the biggest gaps in content marketing programs is the failure to measure effectiveness. This is a lot like throwing content out there into the digital world and hoping for the best. It’s true that there are a lot of challenges with measurement like: Here are some steps to figure out how to… Continue reading 7 Ways to Measure the Effectiveness of Your Content
Some 90% of enterprises create content. But creating content isn’t the hard part: someone on the product team can blog, and an intern can post tweets or snippets on LinkedIn. But don’t confuse activity with a strategy that drives results. Let’s look at the top 6 ways you know your content strategy needs work. You don’t… Continue reading 9 Signs You Need to Work on Your Content Strategy
