One of the biggest gaps in content marketing programs is the failure to measure effectiveness. This is a lot like throwing content out there into the digital world and hoping for the best. It’s true that there are a lot of challenges with measurement like: Here are some steps to figure out how to… Continue reading 7 Ways to Measure the Effectiveness of Your Content
Some 90% of enterprises create content. But creating content isn’t the hard part: someone on the product team can blog, and an intern can post tweets or snippets on LinkedIn. But don’t confuse activity with a strategy that drives results. Let’s look at the top 6 ways you know your content strategy needs work. You don’t… Continue reading 9 Signs You Need to Work on Your Content Strategy
