Are you ready to manifest your brand in your content and ensure consistency across all communication channels? These comprehensive instructions on designing a style guide will equip you with the knowledge and tools you need to create an effective, tailor-made resource for your team. Here you will find insights and actionable tips for creating a… Continue reading How to Write a Style Guide
If you don’t plan it, it won’t happen, right? It’s true for vacations, and it’s also true for your content program. Building a content calendar (aka editorial calendar) may sound complex, but it isn’t hard. In this post I’ll tell you exactly how to create a visual 3-month content calendar to generate content that provides your audiences… Continue reading 4 Steps for Building a 3-Month Content Calendar
Any brand looking to expand in the US needs to consider investing in Spanish translation services. The US Hispanic population is huge, growing, and spending a lot of money. In this post I’ll share statistics on the US Hispanic market, the top five reasons to translate for that market, and then share some tactics around it. … Continue reading 5 Key Reasons US Businesses Need to Consider Spanish Translation
Chances are, your org has a ton of content. Blog posts written by SMEs, white papers, customer story writeups, solution briefs, and one-pagers like data sheets. Podcasts and webinars. Conference presentations. Even proposals and pitch decks. At the same time, your CEO wants you to generate more content to reach customers and drive brand awareness. But before you… Continue reading How to Start Repurposing with a Content Audit
Global content marketing extends and adapts your home-market content strategy for all your target markets. To effectively connect with buyers in a new market, you need to speak to audiences in their own language, with respect to their own culture and preferences, with reference to local happenings, and about the issues relevant to them.… Continue reading What is a Global Content Strategy and Why Do I Need One?
There is a lot to know about your target market before you can even begin to communicate, establish brand relationships, grow sales, and experience success in growing your brand in that market. In other words, your home market content approach is N/A in other parts of the world. Why? People in different cultures see… Continue reading Why Cultural Understanding is Key to Successful Content Marketing in a New Market
One of the biggest gaps in content marketing programs is the failure to measure effectiveness. This is a lot like throwing content out there into the digital world and hoping for the best. It’s true that there are a lot of challenges with measurement like: Here are some steps to figure out how to… Continue reading 7 Ways to Measure the Effectiveness of Your Content
Some 90% of enterprises create content. But creating content isn’t the hard part: someone on the product team can blog, and an intern can post tweets or snippets on LinkedIn. But don’t confuse activity with a strategy that drives results. Let’s look at the top 6 ways you know your content strategy needs work. You don’t… Continue reading 9 Signs You Need to Work on Your Content Strategy
Translation can be difficult, expensive and error-prone if your source text is not optimized for translation. The tips below will help your writers make sure translators can handle your content with ease. Also, if you are using machine translation, the algorithms have a much better chance of translating accurately if your language is simple. An… Continue reading All You Need to Know About Writing Content That Will Be Translated
